Riptide Representation Vlog. The reason we believe these movies was a good choice for analysis is rather simple; they are a continuation of the television series with . She challenges stereotypical representations of women in the . This Could also be a anger towards the Police, that she previously showed at the start of the video, for police brutality and shooting that have gone uncharged, such as Trayvon Martin and Messy Mya ( The Voice at the Beginning of Formation heard saying What Happened at the New Wilins taken from a video on his youtube channel). Your email address will not be published. It can also reveal the ideologies and viewpoints of producers, such as newspapers - especially when bias exists - which is more common in right wing products. Riptide's representation of masculinity conforms to van Zoonen's assertion that male representations in the media are wholly different to the way that women are depicted. (Perfect) as it creates an aspirational vision for the audiences. . THEORETICAL FRAMEWORK . Vance Joy - Riptide - Representation of Gender Instances when women are presented as 'objects' There is evidence of voyeuristic treatment of the female body as in one shot a woma. explore representations of gender in riptide (2013) In the music video the director portrays women as being constantly sexualised and objectified. Activate your 30 day free trialto continue reading. The posters are quite idealised. Footnote 3. Clipping is a handy way to collect important slides you want to go back to later. In Riptide, there are many close up shots focusing on the womans body parts; her lower back, her slender legs and striking facial features. Where the video presents women as victims or as erotic spectacle using conventional beauty ideals, Riptide grants men the power to look and to act. "I wanna be your left hand man" Looki. The Formation music video, directed by Melina Matsoukas, was released with the song. (LogOut/ In Formation, by Beyonce the representation of gender is a prominent theme. In this post we will be breaking down the similarities and differences in both music videos. There are many examples of this in the music video, for instance, when he describes a lady being a magicians assistant, this is very stereotypical of the time, and great evidence that Women are objectified. Riptide - Representations of Gender Task 1: Watch the video and make notes on instances when women are presented as 'objects'. L. von Flotow and D. E. Josephy-Hernndez. Throughout the music video women are considered to be objectified; which reinforces the ideal of a patriarchal society. In Formation there are a lot of binary opposites seen throughout through Beyonces representation of herself as a powerful woman and at the same time she is sexualizing and objectifying herself and the dancers through certain mise-en-scene aspects such as clothing and their dance moves. Smoking is used as a release of stress and to allow your problems to float away and forget abut them momentarily. I believe that women in the riptide video are constantly shown as skinny, white and blonde showing to viewers that not all women should be admired, that only one particular look should be idolised, it doesnt show the full diversity and beauty with being a different colour or size. This music video has won numerous awards The construction of gender goes on today through various technologies of gender (e.g. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Design a site like this with WordPress.com, Beyonce Formation Initial Thoughts. However, are the tales being told complete and accurate accounts of what it means to be male or female, black or white? Most likely gender Women in riptide are mostly objectified and victimised Shots include a women being tied up to a tree, being dragged under the bed and being tortured in a dentists. Consider how representations embody values, attitudes, beliefs and messages: Whilst Beyonc is offering subversive (or at least politically motivated) comments about race, candidates might be asked to consider ways in which she is reinforcing some attitudes and values in relation to gender. One example of this is during the interlude Beyonc is hanging out of an El Camino truck, with a Voice Over of a man saying Oooh Yeah I like That. Vance has stated in interviews that "riptide" also refers to the name of a hotel he and his family used to stay at in his youth. Vance Joy is an Australian singer-songwriter signed to Atlantic records which is a subsidiary to Warner. However there are some stages in this music video that Beyonc is sexualised and portrayed in a way that contradicts the ideas and messages of the lyrics in the song itself. Now customize the name of a clipboard to store your clips. Female Representations Victimised Women- tied to trees, dragged under bed, tortured at the dentists Parallels to the way in which women are represented in the media Woman tied to tree escapes- capable of saving themselves High-camera angle to make women look small Terrified facial expressions We will write a custom Assessment on Representation of gender in media specifically for you. For example, when the line discussing the riptide is sung,a visual representation of a riptide is presented on screen. Although, this may seem like she is using her body as a woman to sell music and as the phrase goes sex sells. We've encountered a problem, please try again. Women are among the largest consumers of film and television, so they represent a key . One of the most prominent such characters in Glee is Unique Adams. What is a question raised in Riptide about the representation of women? She shows this by being confident of her body and of her roots singing that she is proud of her negro nose with Jackson five nostrils. dialogues, audio recordings, etc.) Women in this video are generally shown to be victimised and objectified. Likely to be representations of gender, or relationships Analysis: Women- Seem to be portrayed in an objectified and victimised way Eg. The lip-sync shots throughout the song that are accompanied by the lyrics I love you when youre singing that song and I got a lump in my throat cause youre gonna sing the words wrong show a woman singing on a microphone and at first she looks very presentable with make-up which fits into the stereotypical representation of women as well as todays society beauty standards, we then start to see that her make up is getting more smudged possibly meaning that she is trying to free herself from societys beauty standards for women. The sword is a medium length xiphos (a Greek one-handed double edged sword). The image of her is large in size and so makes her seem like she is powerful. This can also be seen in Beyonces Formation. Women are always looking distressed and in pain (Shot 1). Riptide - Narrative Codes and Conventions 1. . Required fields are marked *. This is where the idea of a sex object comes in. Close up - we are extremely close to her - and makes her feel uncomfortable, were not supposed to be this close to a performer also with the high angled shot it makes the shot even more creepy as we are supposed to be seeing a performer in a long shot from a low angle shot with a lot of other people in the audience aswell. This video from the Drawing the Future team speaks volumes. theory) with the power to control the field of social meaning and thus produce, promote, and 'implant' representations of gender. There are many reasons to care about gender issues in the media and entertainment industrynot the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Your email address will not be published. According to the largest study on the portrayal, participation and representation of women in the news media spanning 20 years and 114 countries, only 24 . Source: The Nobel Foundation (Data as of 2019); Progress on the Sustainable Development Goals: The gender snapshot 2019, UN Women Journalism. (or me at least). This could be due to that there are links to the song taking part in a patriarchal society. so, when women are shown to be going to the dark side only promotes that women should be under the control of a man and that women have no say in whether they want to be in a relationship or not. The image of the woman, a very typical 1950's fashion style with a full face of makeup. In 'Riptide', there are many close up shots focusing on the woman's body parts; her lower back, her slender legs and striking facial features. women in renaissance art: gender, representation, identity Paola Tinagli gives a general overview of women as subject-matter in Italian Renaissance painting. Her lip syncing goes wrong throughout the video and does get worse as the video progresses along with the wrong subtitles. MS slow POV shot of woman removing swimming costume is critical of the sexualisation commonplace in music videos, and highly critical of the representation of body types. This can be considered to be the sexualisation of women in music videos Godwins music video theory of Voyeurism. A riptide is an offshore current that often traps beach goers and causes them to drown. Create your own unique website with customizable templates. The video begins with the women conforming to social norms of beauty and glamour- that is associated with women in the mainstream media. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Tasks Representation - Beyonce is represented as strong, and powerful towards the audience this is shown through her use of Direct address, giving a different insight on societys view of women, also giving power to her culture, this is shown through her code of clothes and body language being able to act more freely and how she likes not how she should Supporting the interpretation of going against the stereotypical view f females, when the female is escaping being tied to a tree by a rope, it conveys her power and independence as she is going against the dominance of a man, they become unstuck also groups females as they denoting the power of women and being brave enough to leave a relationship. As they watch, members of a culture learn who they are supposed to be, what they should look like, and what they should do to fit in (Sipiora, 1991). Specifically as a text within the indie folk genre, a genre dominated by repetition (low-fi videos with bands playing instruments etc.) The music video is presenting itself as a short film. Two 100% y-axis charts were created to show the gender representation of the leads in both female-directed and male-directed films. Required fields are marked *. His music can be categorised as fitting into indie folk-pop genre. Codes and conventions of pop music videos, Lesson 6 examining the hero and villain, Recombinant DNA Technology- Study of cloning vectors.pptx, businessenglish-150120092240-conversion-gate02.pptx, Calculus with Theory, Problem Set Solutions 6.pptx, HSK 1 Chinese Grammar V2021 (2023 Updates) Sample.pdf, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. There is no specific ideology of anchorage in the music video, nothing works together. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Consistent shots of hands and feet which objectify women and dehumanises them as we do not know anything about these women. While arguably the video to Riptide by Vance Joy reinforces a range of troubling patriarchal and fetishistic representations of women being tormented and attacked, it is very possible that the video is criticising the role of women within music videos, within horror films, and within society. Although a power anthem supposedly aimed at showing feministic values, the male gaze can be seen in this music video. A sexual revolution, with the introduction of abortion laws, marriage laws, contraception. In the music video, the singer manifests her aspects on the inequality of gender and the superiority of women. Your email address will not be published. When it comes to equality of men and women in news media, progress has virtually ground to a halt. For example in the lyrics Drop him off at the mall, let him buy some Js, let him shop up Beyonce is saying that she will drive her man to a shopping centre and shell let him buy some Js (reference to the Air Jordan shoes). Change), You are commenting using your Facebook account. Riptide (intertextuality) March 22, 2018 How does the video to Riptide encode feminist ideology? However I feel as if she is promoting feminist ideals and battling Bell Hooks theory of females let alone black females as inherently unsuccessful and the anti feminist terrorist concept as Bell Hooks likes to call Beyonce. "normal" in terms of gender, race, and sexuality (Gow, 1996; Jhally, 2007). The representation of gender in both 'Formation' and 'Riptide' can be seen as conflicting ideas between feminism and sexualising women. This also links with Propps character theory as the female in the video is seen to be in danger and needs saving through the stereotypical male figure, the hero. Riptide will only ever come up in Component 1 in representation question in comparison to an unseen product. However, "gendering representation" is not only concerned with the sex of the . Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. In the music video the focus of shots is near enough always focussed on the body of the women in shot, and we dont hardly see her face. Your email address will not be published. (LogOut/ Gender in Riptide 1. Little difference occurred within the text of the curricula in noun and pronoun usage. Tap here to review the details. This idea can also be seen in Beyonces Formation video. Objectives for RipTide To understand the processes through which meanings are established through intertextuality To analyse how audiences respond to this aspect of media language To analyse the way meaning is created through micro elements To know the codes and conventions of music video and how genre develops over time To explore the significance . This might include supporting media outlets that prioritize diverse representation and inclusive coverage, and . 298. performs or demonstrates a certain sexual identity; it . Media stereotyping. People can interpret this many of ways; they can see it as the male gaze being brought into the song, or counteractively, see it as a way for independent female figures to express themselves through what they wear. Conclusion. It perceives women as being affected by relationships worse than men, making them the less inferior gender, however one could argue that the decreasing of appeal from her make up could infer guilt as her escape from the relationship shown in the music video, empowering her role as the powerful one in regards to leaving. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Design a site like this with WordPress.com, Beyoncs Formation video- Personal Opinion. The video includes many black women, and focuses on them. The SlideShare family just got bigger. Low angle M/S of woman holding arms in a gesture that connotes power, M/S of blonde woman bound in MES of tight ropes connotes the restrictions that women face in society, and is critical of the notion of women as a weaker sex connotative of being tied down with maternal responsibilities etc, Video lacks anchorage which forces audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audience, but also consistently informs the audience that scopophilia is creepy and not OK, Ironic representation of patriarchal hegemony M/S man standing in front of woman with torch in exaggerated pose and situation graveyard, Sexualised images utilised as referential codes significant amount of film references draws attention to the negative representation of women in cinema, C/U woman singing connotations of rebellion and agency, Music video lacks anchorage, forcing the audience to make own assumptions about the representations of women, M/S gagged woman escaping from ropes lacks sexualised elements, and is presented purely as upsetting and challenging to the heterosexual male audience, Ultimately the video is highly polysemic and most of all SUBVERSIVE of the hegemonic ideological perspectives normally seen in music videos. The inclusion of women as objects of violence in Riptide supports van Zoonen's theoretical perspective. FORMATION. bell hooks' theory can be used when exploring representations of gender and ethnicity, especially black women. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. 27 Q . Lipstick stands out - shade of red is a dark berry red suggests she is mysterious. These interpretations link to Bell Hooks feminist theory; it is unclear if feminism is a main priority to the idea behind the video or simply a way of marginalising off the mindset. Gender representation in Formation and Riptide Formation was a head track for the monumental "Lemonade' album, the entire theme is based around racial and gender equality. cinema) and individual discourses (e.g. We've encountered a problem, please try again. DESCRIPTIVE REPRESENTATION. Representation Media contexts PRODUCT CONTEXT Formation, lead single for the album Lemonade, was released the day before Beyonc performed at the Super Bowl final in February 2016. Images from Riptide to support points: Vance Joy context . Along with the main focus on females, the woman are dancing and embracing their black culture, overall expressing themselves in a way which can be seen as empowering to women. Introduction A-Level Media - Riptide by Vance Joy - Representation Mrs Fisher 16.8K subscribers Subscribe 25K views 3 years ago Eduqas A-Level Media Set Texts A guide to representation in this. Historically, only 4% of Supreme Court Justices have been . riptide representation of gender June 5, 2022 by in are auxiliary fuel tanks legal in california She is an American singer, songwriter, dancer, and actress who was born and raised in Houston, Texas. Many representations of women concentrate. When two gender-specific nouns or pronouns appear as a pair in a text, like mother and father The effect of cultural context on representations The way social groups (including social identity) are represented through processes of selection and combination Historical and cultural contexts: Media products and the representations of gender in them can be seen as a product of the historical and cultural context in which they A simplified representation of a social group, constructed by exaggerating physical . The representation of gay men and the subversion o WMN (R block countercultural magazine project), BUDGET (T block countercultural magazine project). There was also a second wave of feminism that came into play at this time too, where women were made more powerful the before. 808 certified writers online. So this could have reflected what was popular in those times. Here is an example of Beyonc looking very strong and powerful by making gestures of stereotypical male poses, by clenching her arms and tensing, something usually that males are seen to do in the gym or to show off. Riptide: Riptide subverts and conforms to the feminist theories: The video seems to be reinforcing a sense of patriarchal domination through the objectification of women. March 25, 2020 Riptide represents women, gender and men. There is debates amongst the truth behind this. Change). We wanted to determine if the gender of the director influenced the gender of the lead of a film. Digital media had and has even now an . Omission of sexuality topics related to gender also was examined. Tap here to review the details. (LogOut/ Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Change), You are commenting using your Facebook account. Gender representation in Formation and Riptide Formation was a head track for the monumental "Lemonade' album, the entire theme is based around racial and gender equality. Beyonce represent herself as a strong successful yet also sexual being, She is shown wearing next to nothing in majority if the music video and is seen showing off her body sexually especially seen in the swimming pool scene, Beyonce is seen dancing in an empty swimming pool dancing sexually with her dancers following in formation. They were given more freedom. representations of gender, where gender is considered as the socio-cultural behaviour that . This was the trend, people like Veronica Lake, used to have this style. FORMATION. Now customize the name of a clipboard to store your clips. When she was subject to the forms of abuse and the scene made a jump-cut to the makeup being smeared, her facial expressions were tears going down her face and an overall a sad and upset look, like she had no power whatsoever, and so ultimately amplified the effect of spreading awareness and giving a bigger impact on this ubiquitous conundrum. Clipping is a handy way to collect important slides you want to go back to later. This causes the video to appear with a more simplistic view; essentially helping the audience to further engage. It also challenges it too as it says that women are also quite sexualized but in this, they aren, Carried and supported by the male character, typically like a damsel in distress. By accepting, you agree to the updated privacy policy. Formation and Riptide representation of gender. Beyonce shows people that women can still be in tune with their feminine sexual side, instead of oppressing that femininity to be successful in a male dominated world. On the other hand, the representation of women in Riptide can be seen as empowering to women, presenting them as able to be their own hero (going against Propps character theory). Illustrations were few in number, but showed greater female representation. representation in top management and the contingencies that moderate these potential benefits than prior work in this area. First of all, in 'Formation' Beyonc is portrayed in two ways: Powerful/Independent/Strong Sexual/Revealing In this snapshot inserted below we can see Beyonc is looking really quite angry, angry possibly at the lack of opportunities Black People and ladies have. Riptide is relatively unusual both as a music video in terms of its style, rejection of narrative and lack of spectacle or special effects. Another example of this would be the multiple shots of a womans body part accompanied by the lyric lady running down to the Riptide, this again adds to the objectification of women within the music industry and conforms with stereotypes of how women are represented in the media. This was supported with the movies leading up to this time period where women were always seen as the character that needed rescuing. Within Beyonce's 'Formation video' gender is being represented in many different ways that ultimately add to the meaning of the actual lyrics. Additionally, the music video is crafted to show the vulnerability of females, highlighting their weakness in relation to relationships. Riptides are responsible for most drownings in the ocean.By saying this girl is running into a riptide, Vance implies that she is accepting "drowning" by embracing a new lifestyle. In contrast, the video for Riptide represents women very stereotypically in terms of being vulnerable and victimised. Women are portrayed simply as objects for consumption as . Your email address will not be published. Intertexual reference to a war time propaganda poster featuring Rosie The Riveter. How is Gender Represented in Riptide and Formation. Many shots put the audience in to an uncomfortable mode of address, Second beach shot of woman in MS smoking, suddenly turns to the audience and directly addresses them, positioning the target audience as the 'danger' and as a threatening figure. 6. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. And so the woman was filmed smoking by the ocean, which shows that there was some sort of stress accumulating up within her and she had to release some stress. This is conveyed to the audience through the deterioration of the female singers make up. REPRESENTAT ION Gender: Binary opposites exist with regard to representations of gender in her videos, as she is represented as a strong, empowered woman while being sexually objectified through codes of clothing, narrative situations and provocative dance moves. Due to time restraints the movies which will be analyzed in this thesis are Sex and the City 1 and 2. The tags of wives were no more, it was now girlfriends and partners. A study from Dr Susan Wilbraham and Elizabeth Caldwell at the Universities of Cumbria and Hudderfield . Women are represented in the judiciary, but at a much lower rate than men. Representation of role models. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Video game production is a collaborative and detailed process. THE ZOELLA APARTMENT - How are representations of Low angled shot of woman posing much like a statue, her gesture a reference to objectification. Do not sell or share my personal information. The study examined differences in gender representation in illustrations, photographs, cartoons, drawings, and text. The first image of the woman facing the sea can be argued that she is being sexualised for audience pleasure, this supports the male gaze as the camera acts and reflects masculine desires. Presents a parody of sexism in music videos (close up "how to photograph girls," connotes that women are purely presented to be looked at by a heterosexual male audience). Guy on the bottom right on his knees and head back; quite submissive. Beyonce has positioned the representation of females to dominate the male gender as she predominantly uses them throughout the video, as well as overpowering men. Learn More. Representation of Women in Riptide - Vance Joy (Music Video) 1 ideology that is presented in the video is that women are vulne. Representation of the sexualising and stereotyping of females is brought to the attention of the audience early on in the music video, as the character undresses her swimsuit it is following the convention of how females are portrayed within the media, inevitably being objectified and seen as mens eye enjoyment for the opposite gender. 1 ideology that is presented in the video is that women are vulnerable, women are represented as being a stereotypical 'Damsel in Distress'. Figure 2 outlines our theoretical model for how female representation in top management may improve the performance of a firm, even a firm that has a hypothetically gender This gender-imbalanced picture of society can reinforce and perpetuate harmful gender stereotypes. Contradicting to the idea of gender stereotypes, that women are inferior to men, in the video it can be seen the Beyonce, and therefore women, can be superior to men. REPRESENTATION OF ETHNICITY In this shot Beyonc is looking directly at the camera in a subtly seductive way, it could be argued that in this shot we are looking through the male gaze. Her head is back which suggests vulnerability and a sense that she is being sexualized; tight dress too. Evaluate this structurali First Impressions Sexist Stereotypical Aimed to working class or middle class, to someone who doesn't have enough money to h Revison - Component 2c - Online Media (2 QUESTIONS), Representation of Women in Vance Joy - Riptide (Music Video) 2, Mini Mini Mock on Humans - Binary Oppositions. Gender stereotypes in children's books. This is depicted by the use of clothing and dance movements, it could be argued that Beyonces statement as an artist is to express her body in what she wears however, deems to be ironic due to the message of equality of female wanting to be portrayed when the artist is following expectations of what the media perceive females as. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. RIPTIDE VS. Required fields are marked *. Suits are associated with businessmen and have a high status They are both represented wearing an American flag as a badge, representing them as patriotic and associates them with American. "This is a mess, but it's a mess on purpose": dark Algorithmic singularity in a cold, uncaring world. Judith Butler disagrees, she says 'Gender is the repeated stylisation of the body, a set of repeated acts within a highly rigid regulatory frame that congeal over time to produce the appearance of substance' which simplifies to- Gender roles are constructed by society Hair pulled back shows readiness to do more practical work and so portrays women as more resourceful and physical; ready to do the difficult work going on. Change), You are commenting using your Twitter account. The models lack of movement is particularly unpleasant. Women and men representation in media. It does not affect mortals, as it just passes through them harmlessly. Similarly, male characters speak and appear on screen twice as often as female characters. BEEN MADE IN THE Click here to review the details. 2.2 Firstness Another area in textbooks in which can provide evidence of gender imbalance is "the order of mention, termed firstness " (Porreca, 1984: 706).